Unpacking What's in Store for Noria and ML in 2011

Paul V. Arnold, Noria Corporation
Tags: lubrication programs

2010 has been a great year for Noria Corporation and its Machinery Lubrication magazine. Industrial professionals from 44 states and 21 countries attended our RELIABLE PLANT 2010 conference and exhibition in Nashville. Machinery Lubrication received an award for editorial excellence in the American Society for Business Publication Editors competition. And, the ML Web site (www.machinerylubrication.com) achieved record traffic, averaging more than 100,000 visits and more than 200,000 page views per month through November.

All of that is important and noteworthy, but we are focused firmly on what’s in store for 2011. Here’s a sneak peek.

RELIABLE PLANT 2011: Our annual information, education and networking extravaganza returns to Columbus, Ohio, and to its traditional spring format. The event will be held April 19-21 at the Greater Columbus Convention Center. Watch for more case studies from world-class plants, a phenomenal opening session and an even stronger focus on lubrication and oil analysis best practices. Visit http://conference.reliableplant.com in the weeks to come to get additional details and to register. You can contact me via e-mail (parnold@noria.com) if you are interested in presenting a case study for the Lubrication Excellence, Reliability World or Lean Manufacturing tracks.

Salary Survey: Very soon, we will be soliciting your input for our inaugural salary survey of lubrication professionals. The results and data analysis will appear in the May/June issue of Machinery Lubrication. Are you getting financially compensated by your employer at a fair and appropriate rate, or are you getting the shaft? Does attaining professional certification through the International Council for Machinery Lubrication and/or other entities have a bearing on your wages? You’ll learn the answers to these and other questions by reading this article.

Lube Room Challenge: Has your lubrication storage facility undergone an extreme makeover, an amazing transformation? If so, make sure that you enter our upcoming Lube Room Challenge. ML has run this popular contest in the past, and in 2011, we’re bringing it back! Tell your before-and-after story and share some photos, and you and your team could be among those featured in our September/October issue.

Other Magazine Features: As a result of your feedback, Machinery Lubrication will evolve in other ways during the new year. Watch for more in-depth cover stories on best-in-class companies, additional articles on oil analysis topics and expanded personality profiles in our “Get to Know ...” section.

Photo Slide Shows: Your crew works hard to ensure mechanical reliability at your facility, so they deserve a little recognition and face time. We will debut a photo section on the ML Web site in 2011. You will be able to send us your plant “family” photos. We’ll post them.

E-mail Newsletters: You will see some changes to our popular slate of e-newsletters. Lube-Tips has absorbed Filtration Tips, leading to one weekly e-mail publication that covers the full range of lubrication-related topics. And, Reliable Plant Mail has absorbed the Lean Manufacturing Journal, creating one publication whose content educates you on attaining reliability, uptime and overall plant efficiency. If you aren’t currently a subscriber to our e-newsletters, sign up by visiting www.machinerylubrication.com (or www.reliableplant.com) and clicking on the Newsletters link at the top of the home page.

Noria Book Store: Watch for some neat changes to Noria Corporation’s Book Store Web site. New Web functionality, which will be rolled out in multiple phases, will definitely enhance the shopping experience for industrial professionals.

Everyone here at Noria Corporation and Machinery Lubrication magazine is excited about these and other events, features and products coming up in 2011. We look forward to continually growing and improving to meet your needs and expectations. Let me know how we can be even more relevant to you and your organization in the new year and beyond.


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