Valvoline Earns 2018 Product of the Year Award

Noria news wires

Valvoline recently was named as the winner of the 2018 Product of the Year Award in the car care category for its new Easy Pour Bottle. As the world's largest consumer-voted award for product innovation, Product of the Year selects winners based on the votes of 40,000 consumers in a national survey.

"For more than 150 years, Valvoline has been at the forefront of product innovation, and we are honored that the new Easy Pour Bottle has been selected as a 2018 Product of the Year Award winner," said Heidi Matheys, Valvoline chief marketing officer. “This new-to-the-world package allowed us to reinvent the process of changing your oil, making it easier than ever before for DIYers to maintain their vehicles.”

Along with an easy pull tab and a precision pour spout, the Easy Pour Bottle features an anti-glug tube for a glug-free pour and faster, cleaner and easier oil changes. The bottle also includes a resealable overcap with a no-slip grip to prevent spillage and provide safe storage, as well as a centralized handle for a more confident pick-up, transport and pour.

For more than 30 years, Product of the Year has guided consumers to the best products on the market across 37 countries while rewarding manufacturers for quality and innovation. Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry.

"Product of the Year's distinctive red seal of approval continues to help shoppers find the best new product on the shelves and give the winners a well-earned competitive advantage," said Mike Nolan, CEO of Product of the Year.

Product of the Year nominations are placed into categories, with one product named the winner of each category based on the results of the consumer survey. To view the complete list of 31 winners selected to receive the 2018 Product of the Year Award, visit

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