Valvoline Partners with Victory Blue

Noria news wires

Valvoline and Victory Blue recently announced a partnership under which Victory Blue will serve as the exclusive manufacturer, packager and distributor of Valvoline's Premium Blue brand of diesel exhaust fluid (DEF).

"With our national distribution network and well-established manufacturing and packaging capabilities, we will provide Valvoline's Premium Blue brand with unprecedented reach and access to both wholesale and retail channels," said Jason Lower, Victory Blue's executive vice president. "Our team has worked tirelessly to earn the trust of industry leaders such as Valvoline, and we believe this partnership will provide customers with a premium, recognizable brand at competitive prices."

With the impending fuel economy requirements, overall diesel exhaust fluid consumption in North America is projected to eclipse 2 billion gallons by 2025.

"We see significant growth opportunities as wholesalers and retailers increasingly look for a trusted, recognizable brand at a competitive price," said Todd Graybeal, Valvoline's vice president of global products. "Victory Blue's proven expertise in the diesel exhaust fluid segment will help us tap into that growth and enhance Valvoline's position in the market."

Victory Blue currently offers diesel exhaust fluid in bulk, mini-bulk and packaged products.

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