Shell, Maserati Launch Co-branded Motor Oil

Noria news wires
Tags: motor oils, automotive

Shell and Maserati recently introduced a new co-branded motor oil. Shell Helix Ultra Maserati 10W-60 is a fully synthetic premium engine oil specially formulated to meet the requirements of all 2018 Maserati engines. It incorporates Shell's unique gas-to-liquid (GTL)-based PurePlus Technology and is designed to optimize the performance of Maserati engines by stabilizing lubricity under extreme temperatures and providing oxidation protection.

"This new product, combined with our renewed deal, takes our collaboration with Maserati to the next level," said Patrick Carre, Shell's global vice president for lubricants key accounts.

The new motor oil is part of Shell's ongoing deal with Maserati as its exclusive lubricant supplier, which runs until 2020. The 2018 Maserati cars will get a first fill of the new oil from production lines in Modena and Turin, Italy. The oil will also be available for refills at any of the more than 450 authorized Maserati dealerships around the world. It follows the previous Shell Helix Ultra Maserati 5W-40 for Maserati's 2017 models.

"After the successful collaboration put in place for 5W-40, Maserati and Shell worked together again to develop a new co-branded motor oil specifically formulated and tested to optimize the power of our engines," added Rosberto McGinnis, head of Maserati Parts and Service. "Shell shares with us the same commitment to provide outstanding performance with passion for excellence and innovation. That's why we chose their technical excellence for our cars."

For more information, visit www.shell.com.

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